Hiring a full-time mid-to-senior level Growth leader costs over $150,000 annually, plus benefits. Execs are typically $300k+.
Often, early-stage startups find these price tags too high and push off working on Growth initiatives in favor of Product, which is an understandable mistake.
The right course of action is to work with a Growth consultant who can help your team build the systems you need today to show investors you are worth the risk, and then pass off these systems to a full-time hire after your next raise.