Blog - The latest articles and news
Tips, tricks, and thoughts on startup marketing, development, and leadership.
A/B Testing & Shit Sandwiches
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- Author
Drake BallewOwner-Operator
A short blog post on a common misconception among startup founders.
Read more5 Lessons From 10 Years in Growth
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- Drake BallewOwner-Operator
This post covers the five most important things I have learned over the last 10 years in Growth.
Read moreHow to Measure Startup Growth
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- Drake BallewOwner-Operator
Introduction to Growth Accounting, a framework for measuring growth.
Read moreEvent Tracking For Beginners
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- Drake BallewOwner-Operator
A quick read on the most basic questions around event tracking.
Read morePrinciples & Values
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- Drake BallewOwner-Operator
Understanding the difference between Principles and Values, and how they inform your business.
Read moreMarketing Automation 101
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- Drake BallewOwner-Operator
What Marketing Automation is, why it exists, and how it impacts your business.
Read moreWhat Is a "Growth Stack"?
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- Drake BallewOwner-Operator
Fleshing out the anatomy of a minimally viable startup Growth stack.
Read moreThe Future of Web Development: Our Predictions for 2023
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Chelsea HagonSenior Developer
Let’s explore the latest trends in web development, and regurgitate some predictions we read on X for how they will shape the industry in the coming year.
Read more3 Lessons We Learned Going Back to the Office
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Leslie AlexanderCo-Founder / CEO
Earlier this year we made the bold decision to make everyone come back to the office full-time after two years working from a dressing table in the corner of their bedroom.
Read moreDNS Record Setup for Cold Outreach
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- Drake BallewOwner-Operator
How to set up your DNS records to work with subdomains for cold outreach.
Read moreCold Email Reporting
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- Drake BallewOwner-Operator
Example of a cold email analysis that helps uncover deliverability issues.
Read moreCold Email For Startups
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- Drake BallewOwner-Operator
High-level overview of how to get started with cold email as an outbound sales channel.
Read moreA Short Guide to Component Naming
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Angela FisherFront-end Developer
As a developer, the most important aspect of your job is naming components. It’s not just about being descriptive and clear, but also about having fun and being creative.
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